Wednesday, 24 September 2014

Don’t Be Afraid to b-creative with Your Carpets

There are so many carpet options available on the market today.  And that’s a good thing.  After all, not everyone wants to have the same grey or blue carpeting in their homes and businesses that the competition has.  If your business is especially large, there’s a fair chance that you don’t even want the same carpets running throughout every floor and corridor, just as you are unlikely to choose the same floors in every room of your home.  And carpets have evolved to the point where it’s no longer just a question of colour options, or even texture options.  Now, there are features to be concerned with too. 

So, just how does someone (or a department) choose between all the different carpeting options available?  Well, you’ll need to b-creative and use a few apps to help smooth the process along.

Choosing Carpeting Is Difficult

When you’re in the market for new carpeting, you know you’ve got some tough decisions to make.  It’s not just the shade of blue that you want either (although you will need to make that call at some point, won’t you?).  You’ve got to understand exactly what your needs are today – and guess at what they could be tomorrow.  And that’s tricky, especially in growing businesses.  But, if you want your carpet to last for as long as it should (which is a really long time, by the way), then you’ve got to be realistic about the whole thing.  You can’t simply take a wild stab at your needs.

To make these decisions even more difficult, you’ve got to remember that carpet does last an extraordinarily long time if the right one is chosen the first time around.  That means that a lot has changed since the last time you or your department had to shop around for the best carpeting for your budget – and your aesthetic needs. 

Fortunately, the folks over at Birch Carpets understand your quandary.  And, they want you to make the right decision for your floors just as much as you do.  So, they have taken the time to develop a couple of apps to make it easier for you to make those difficult choices.  On top of that, they’ve made their apps so easy to use, yet so very useful that making a decision about which carpeting to choose is... well, painless. 

The Product Selector

On the Birch Carpets homepage, you’ll easily find the Product Selector.  And this is the very best place to begin.  This quick and easy app will help you to narrow down your choices quickly, before moving on to the next steps.  The Product Selector features four drop down menus.  You can make one selection from these menus, or all four.  The more you choose, the more specific the carpet products that will be recommended for you. 

The first menu is Colour.  Now, this may be a priority for your company, or it could be the last thing on your mind.  If you’re not sure, you may want to skip this the first time around.  (Or, you may just want to see how many different blue options there are to choose between.)  Don’t worry, you’ll have as many chances as you like to check out the different colour options later if you prefer.

Type of Use is the next dropdown menu that you’ll encounter.  This is one of the most important factors, so you’ll want to give this one a go if you can.  Here, you can select your company’s primary business, such as health, retail or business.  But, once again, you don’t need to worry if you can’t select this – or if you’re unsure because your company has crossover functions.  Choose the one that’s closest to begin with; you can always go back.

Then, you’ll find Room Type.  This menu will really make a difference to your selection recommendations.  Here you can be more specific as to whether carpeting is meant for reception areas or offices.  It’s important because this is often the best indicator of traffic loads that you have for a carpet. 

Finally, you’ll get to the last dropdown menu.  This is a simple choice between carpets and carpet tiles.  You can also choose matting as an option though it is typically best to decide on the upper layer first and work your way down. 

Once you’ve selected all your choices, you’ll be taken to a screen with several choices that could be right for you.  But, that’s not the end of the process.

The b-creative App 

Seeing a tiny square box on your computer screen doesn’t ever tell the whole story, does it?  There are plenty of variables you still need to play with, and that does include choosing the right shade of blue to match your custom walls.  That’s why the b-creative app was developed. 

The b-creative app is also found the Birch Carpets home page.  Just one click and you’ll be directed to the image of a room.  Here, you’ll see a menu on the left hand side of the screen.  This will enable you to take a look at a few different types of rooms, such as an office space or a reception area.  Clicking on a different type of a room will bring up a new image.  Then it’s time to select wall colours and carpet types.  It’s best to save the carpet types for last so that you can play around a bit to find your best match. 

Once you’ve selected all your options the screen will change to reflect your choices, giving you an opportunity to look closer at your top picks.  And, if that weren’t easy enough, Birch Carpets has included a tab on this page to make it super easy for you to order samples.  After all, you’ll want to get an idea of how a carpeting feels – and how it looks in the sun through the windows at your business premises.  After all, that carpeting is going to last you a rather long time; you’ll want to be sure of your decision when you make it.

To talk to one of our carpet consultants please visit the Birch Carpets website -